Vol. 01 · Issue 27 · FENWAY 2026

Inside this issueNelectron presents. The roster is closed at fourteen. Nine days to Fenway.

North Shore Beefs is heading to Fenway Park on September 12, presented by Nelectron Solutions. The sponsor roster is now closed at fourteen: Samuel Adams and Mini Warehousing at Platinum, 1620 Workwear and Georges Cote Law at Gold, and nine community partners behind them. DanBob took the ninth and final seat, and Badlands Chugs opens the day with a boot of James River. Meanwhile the app just shipped 2.2.7, bringing Open Now, review drafts, and follow suggestions to iPhone for the first time.

  • 01 Presented By Nelectron SolutionsThe presenting sponsor. Their name is in the official Major League Eating title.
  • 02 Fenway ChampionshipMajor League Eating comes to Game On! on Lansdowne Street. September 12. This is real.
  • 03 Sponsor Roster Closed At FourteenNelectron presenting, Sam Adams and Mini Warehousing at Platinum, and eleven more behind them.
  • 04 DanBob Takes Seat NineCaptain 3Way fills the last chair. Nine eaters, no wildcard, no tenth.
  • 05 Samuel Adams: Official BeerOfficial Beer, and the winner's prize package: cooler, sweatshirt, hat and Red Sox tickets.
  • 06 NSB ApprovedTwo badges, one standard. The app tells you who actually earned it.
  • 07 F-Buddies Live at FenwayMike & Andy record on site at 10AM, three hours before first bite.
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North Shore Beefs · No. 26

BEEF
or BUST

The North Shore's Greatest Sandwich.
A North Shore roast beef three-way
2026 Champion
Pete's Roast Beef takes the crown. Woburn wins Beef Madness.
Andy Says
"This sandwich is a religion. You're either in or you've never been to Lynn."
F-Buddies with Mike Wendt and Andy Ferg
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The Sandwich

What is a North Shore Beef?

A soft bun, buttered and griddled. American cheese on the bottom. Thin-sliced rare roast beef piled high. James River BBQ sauce and mayo - that's a three-way.

It is not a deli sandwich. It is not a cheesesteak. It is its own thing - and people from Lynn to Gloucester will fight you about which spot does it best.

A three-way North Shore beef on a griddled bun
Schematic 001

Anatomy of a Three-Way.

Six parts. One sandwich. Numbered 01 to 06 in build order — bottom bun first, top bun last. Out of order, it isn't a beef.

Exploded view of a North Shore three-way: griddled top bun with mayo, James River BBQ, rare roast beef, American cheese, griddled bottom bun

The build — bottom to top

06

The Top Bun

Buttered, griddled, crown side up. The final word.

04

Mayo — Top Inside

Applied to the top bun only. It meets the BBQ mid-bite. This matters.

05

James River BBQ

Not Sweet Baby's. Not Bullseye. James River or the beef is forfeit.

03

Rare Roast Beef

Sliced paper-thin. Piled high. Pink in the middle or don't bother.

02

American Cheese

On the BOTTOM. Melts up into the beef. Non-negotiable.

01

The Bottom Bun

Hit face-down on the flattop. The foundation of the republic.

Total weight≈ 14 oz
Build time≈ 38 sec
Eat window≤ 6 min
Napkin count3 minimum
Handed down from Lynn

The Ten Commandments of the Beef.

  1. I.

    Thou shalt have no other sauce before James River.

  2. II.

    Pink in the middle. Rare. If it ain't pink, send it back.

  3. III.

    The bun gets griddled. Butter, flattop, face down, gold edges. More shops are baking their own now - and some have gone to sub rolls. The shape is up for debate. The griddle is not.

  4. IV.

    Cheese on the bottom. It melts up into the beef. This is not a preference. It is architecture.

  5. V.

    Know the order before you order. Beef + cheese + BBQ + mayo = three-way. There will be a test.

  6. VI.

    Thou shalt eat it hot. Within minutes of assembly. Standing in the parking lot counts.

  7. VII.

    Kelly's invented the North Shore roast beef sandwich. Kelly's is also one of the lower-ranked spots on this list. Both are true at the same time. Handle it.

  8. VIII.

    The three-way was born at Bill & Bob's. Nondas Lagonakis built it - and had a direct hand in creating James River BBQ sauce. Know where it came from.

  9. IX.

    Thin-sliced. Paper-thin. Piled high. If it looks like a deli sub, something went wrong.

  10. X.

    This is not a trend. This is not New England's answer to anything. The North Shore didn't invent this for you. It invented it for itself.

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Beef Madness Champions

Top Of The Pile

Find on App →
The Gauntlet

Town by Town.

Every town has a spot. Here's where to start.

01

Woburn

CROWN
  • 1.Pete's Roast Beef
  • 2.Mad Matt's
  • 3.Bill & Bob's
2026 champion AND a deep bench. Nobody in this zip code slacks.
02

North Andover

  • 1.Bella's Roast Beef
2× champion. Rt. 125. Bakes their own rolls now. That's the game.
03

Danvers

  • 1.The Modern Butcher
  • 2.Supreme Roast Beef
Saturday-only sous-vide AND a legit everyday option. Danvers earns the #3 slot.
04

Peabody

  • 1.Londi's
  • 2.Jamie's Roast Beef
  • 3.Land 'N Sea
3,000 lbs of beef a week at Londi's alone - and they're on sub rolls now. Peabody is not messing around.
05

Beverly

  • 1.Nick's Famous Roast Beef
Essex Street. Old-school. Consistently one of the best on the entire North Shore.
06

Salem

  • 1.Bill & Bob's
Birthplace of the three-way. Nondas built something that still holds up.
07

Saugus

  • 1.Kelly's Roast Beef
The origin. Not the summit - but you still have to pay your respects.
08

Lynn

Lynn used to mean something in this conversation. We're waiting for the comeback.
-

Pepperell

FINALIST
  • 1.C&S Roast Beef
Not the North Shore. Doesn't matter. C&S made the 2026 Beef Madness final against Pete's. Respect is non-negotiable.
Unedited. Unfiltered. Unserious.

Field Notes from the Commander.

I ate three beefs today. One of them was at 9:30 in the morning. I have no regrets and I would do it again tomorrow.

- Andy, Tuesday, 11:42 AM

A guy from Worcester told me his town has "beefs too." I laughed. I laughed until I cried. I'm still laughing.

- Andy, somewhere on 128

The proper way to carry a beef to the car is both hands. Two hands. Always. This is not a one-hand sandwich.

- Andy, the parking lot

If the cheese is on top it's a roast beef sandwich. A fine one, sure. But it is not a beef. Know the difference.

Major League Eating · Game On! · Lansdowne St, Boston

Fenway.
September 12, 2026.

Major League Eating. Game On! bar. Right outside the Green Monster. North Shore Beefs will be there, and the whole country is going to know what we already know.

--Days
--Hours
--Min
--Sec
Event Details →
Fenway · September 12

The Field Is Set.

Nine seats. Nine eaters. One Major League Eating sanctioned championship, one block off the Green Monster, and nobody has ever won it before.

Ninth Seat DanBob, competing as Captain 3Way
Competitor · Seat Nine

DanBob
“Captain 3Way”

The ninth and final chair is filled. He turns up in a cape and a mask, which tells you everything about how seriously he is taking the cape and the mask, and nothing about how seriously he is taking the beef.

Opening Act Badlands Chugs with a boot of James River sauce
Kickoff · Not Competing

Badlands Chugs

Before a single beef is eaten, he puts down a full boot of James River. Not beer. Sauce. We asked whether he would and he answered faster than any reasonable person should have.

The Campaign

The Ads We Made For It

Every sponsor on the board, and the presenting sponsor gets the top of the sheet. Printed, photographed, posted.

The 2026 sponsor board: Nelectron Solutions presenting, Samuel Adams and Mini Warehousing, 1620 Workwear and Georges Cote Law, and nine community partners
The Sponsor BoardThe final 2026 roster, every name in tier order. Sponsorship is closed.
A beef wrapper printed with every sponsor's logo, photographed on a butcher block
Nobody Gets A Clean LogoEvery sponsor printed on one deli sheet in a single ink, then grease straight through the paper. The presenting sponsor gets the worst of it.
The championship tab pouring out of a terminal at Pete's Roast Beef in Woburn
Every Beef Clears Through NelectronShot at Pete’s Roast Beef in Woburn, a community partner. The total stays open until Saturday.
As Heard On · As Seen In · As Whispered About
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