Pete's Roast Beef
"Two-time champion. Nobody argues this one and nobody should."
News from the people who run NSB, newest on top. Unlike the cheese.
A soft bun, buttered and griddled. American cheese on the bottom. Thin-sliced rare roast beef piled high. James River BBQ sauce and mayo: that's a three-way.
It is not a deli sandwich. It is not a cheesesteak. It is its own thing, and people from Lynn to Gloucester will fight you about which spot does it best.
Six parts. One sandwich. Numbered 01 to 06 in build order: bottom bun first, top bun last. Out of order, it isn't a beef.
The build: bottom to top
Buttered, griddled, crown side up. The final word.
Applied to the top bun only. It meets the BBQ mid-bite. This matters.
Not Sweet Baby's. Not Bullseye. James River or the beef is forfeit.
Sliced paper-thin. Piled high. Pink in the middle or don't bother.
On the BOTTOM. Melts up into the beef. Non-negotiable.
Hit face-down on the flattop. The foundation of the republic.
Thou shalt have no other sauce before James River.
Pink in the middle. Rare. If it ain't pink, send it back.
The bun gets griddled. Butter, flattop, face down, gold edges. More shops are baking their own now, and some have gone to sub rolls. The shape is up for debate. The griddle is not.
Cheese on the bottom. It melts up into the beef. This is not a preference. It is architecture.
Know the order before you order. Beef + cheese + BBQ + mayo = three-way. There will be a test.
Thou shalt eat it hot. Within minutes of assembly. Standing in the parking lot counts.
Kelly's invented the North Shore roast beef sandwich. Kelly's is also one of the lower-ranked spots on this list. Both are true at the same time. Handle it.
The three-way was born at Bill & Bob's. Nondas Lagonakis built it, and had a direct hand in creating James River BBQ sauce. Know where it came from.
Thin-sliced. Paper-thin. Piled high. If it looks like a deli sub, something went wrong.
This is not a trend. This is not New England's answer to anything. The North Shore didn't invent this for you. It invented it for itself.
Every champion. Every town. Judged the same way.
"Two-time champion. Nobody argues this one and nobody should."
"Rt. 125's finest. The first two-time champion. Consistent as gravity."
"Sous-vide 16 hours, sliced by hand, served Saturday only. Worth every minute."
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